Brewster Academy, a private New England boarding school, approached our team at Neimand Collaborative looking for a new brand that would maintain the equity of their institution without feeling stale.
I created an approach that incorporated their brand colors, but introduced a new font and emblem. The design of the emblem incorporates elements from their original seal and blends them with new elements like an iconic illustration of their main academic building.
Art direction by Armando Molina Bou for Neimand Collaborative
The brand system I designed relies on the relationship between the logotype, emblem, and seal. The logotype and emblem take front and center, while the seal is only used sparingly in official settings. Specific usage rules are spelled out explicitly in their extensive brand guide.