Peter Hershey - Designer/Photographer

Monterey County Behavioral Health

When renaming Monterey County Behavioral Health, we proposed a simple Spanish name, "Adelante," paired with a bilingual tagline. I designed a clean and vibrant brand to match the welcoming atmosphere of their locations across California. The logo was accepted by the client but the naming convention was ultimately unused.

Art direction by Armando Molina Bou for Neimand Collaborative


 

 

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